Profitbase enters 2020 with more than 30 years of product history. We can look back on a variety of exciting solutions and strong customer relationships which we will take with us going forward. In a constantly changing market, it is important that we also adapt and improve. There are greater demands for solutions, products and a delivery capability across multiple areas, and we at Profitbase want to strengthen ourselves and become a better supplier for our customers. In this regard, we would like to inform you about the strategic measures we are now taking to achieve our goals.
Profitbase has throughout the years, focused and worked on developing its own software and delivering solutions based on this, while also delivering solutions on the Microsoft BI Platform. This has been a successful model for us, but we are also aware that if we are to succeed in strengthening our competitiveness, we must innovate and transform. We have great ambitions for our product portfolio and will invest significantly in strengthening it. In order to streamline the focus on product development, we are separating this part of the business into a separate company.
Five years ago, Profitbase established a subsidiary, Profitbase Focus AS, with the goal of becoming the strongest Microsoft environment in the Stavanger region. Through hard work and a clear focus on delivering expert, professional and specialized services and solutions, Focus has now grown to a team of 22. During this time, they have also been awarded a Gaselle prize two years in a row (awarded to Norway’s fastest growing and most successful businesses) and they continue to succeed with the goal of becoming the region’s center of excellence for Microsoft-based BI solutions and more.
As part of our strategic investment, Profitbase has now acquired a 100% ownership in Profitbase Focus.
Profitbase AS is changing to Profitbase Holding AS (Org. No .: 981 387 120). The new product development company takes over the name Profitbase AS (Org. No .: 823 980 892) and will be led by Stig Roar Sandvik.
Profitbase’s consulting business is separated into a new company and is named PBC AS (Org no .: 924 038 330). This company includes both former consultants from Profitbase and Profitbase Focus as two separate companies, each with distinct focus areas.
PBC Vision AS (Org. No .: 824 194 742), with former consultants from Profitbase, will specialize in Profitbase software and digital solutions for business management. At PBC Vision, we will provide market-leading solutions within, Enterprise Performance Management (EPM), reporting, budgeting and forecasting, consolidation and customized customer solutions for all industries. PBC Vision will be led by Mats K. Kristiansen.
Profitbase Focus changes its name to PBC Focus AS (Org. No .: 914 221 110). PBC Focus will specialize in providing consulting services and solutions in data warehousing, data visualization, integrations and machine learning, mainly on the Microsoft platform. PBC Focus will be led by Siv Sødal.
For our customers, PBC will be a partner/supplier with significantly enhanced competence and delivery ability. Increased investment in software development will ensure better products and a more comprehensive platform for business management.
Although we are changing the corporate structure of the company, all agreements entered with Profitbase AS will continue with the new companies. We will contact all customers, suppliers and partners and make necessary adjustments to ensure that all agreements will continue without any disruptions.
Feel free to contact us if you have any questions.